Chinese tea · three bands, one imprint
Thirty-four teas, shelved like a paperback series
Orange, cream, orange. The same three bands hold every tea, so the only thing that changes from one to the next is the leaf and the name.
Chinese tea · three bands, one imprint
Orange, cream, orange. The same three bands hold every tea, so the only thing that changes from one to the next is the leaf and the name.
34 teas · 7 categories
A series grid earns its keep by staying identical: when the frame never changes, the reader stops looking at the design and starts comparing the contents. That is the honest way to show thirty-four teas, because the differences between a silver bud and a charcoal-roasted oolong are small on a screen and get lost inside decorated packaging. The cream band is the only place a photograph is allowed, so the leaf always appears at the same size in the same position and can be compared from one page to the next. Orange is used flat and untinted, as an identifier rather than an appetite colour. Pinyin, Chinese and English sit on one line separated by middots, giving no script the top position. Type is humanist and quiet, set for reading at arm's length, which is what a shelf of covers is for.